Prescription Drugs in Mass Media – Is India ready?

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druginmediaLast week ‘Times of India’ had an antibiotic drug advertisement on its front page & it was quite surprising to see a prescription only drug advertisement in a mass media. Mankind pharma had advertised its price reduction of its Amoxycillin, Cefixime & Cefpodoxime drugs with a safe statement of ‘for medical professionals only’.

It was surprising because the advertisement was not for normal OTC drugs but they were antibiotics which need to be used with proper medical advice. The obvious questions were ‘Is it correct to advertise prescription only drug in mass media?’ , ‘ Is Indian market matured enough to have these advertisements in mainstream media?

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