By shadz on January 2, 2010
An F&S report which analyses changing business models and the impact of technology in global healthcare which is bringing a paradigm shift in healthcare.
In summary, report says that modern healthcare system is on the horizon, experiencing a paradigm shift from fragmented patient flow to integrated & automated with less invasive, preventative diagnosis & treatments. Healthcare [...]
Posted in Healthcare & Pharma
By shadz on September 7, 2009
Last week ‘Times of India’ had an antibiotic drug advertisement on its front page & it was quite surprising to see a prescription only drug advertisement in a mass media. Mankind pharma had advertised its price reduction of its Amoxycillin, Cefixime & Cefpodoxime drugs with a safe statement of ‘for medical professionals only’.
It was surprising [...]
Posted in Healthcare & Pharma | Tagged direct to consumer, pharma marketing, prescription, times of india
By shadz on September 3, 2009
One of the world’s largest drug maker Pfizer was recently slapped with the huge fines by the U.S. government after proving fraud and criminal allegations.
Pfizer agreed to pay $2.3 billion to settle civil and criminal allegations that it had illegally marketed its painkiller Bextra, which has been withdrawn & this has been considered as the [...]
Posted in Healthcare & Pharma | Tagged baxter, lyrica, Neurontin, pfizer, Pharma, zyvox
